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Topper's First Look Returns for its Fourth Year in 2026

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Get ready, First Look is back! Topper's biggest in-store annual preview event returns with your first chance to go hands-on with all the newest 2026 watch releases, from industry juggernauts like Omega, Blancpain, Zenith, and Breitling, to rising star independents like Czapek, Armin Strom, Fears, and many more.

Once again, First Look takes place right here in Burlingame just a few short weeks after Watches & Wonders has concluded in Geneva, with most of these watches making their debut in the United States, and in our store for the very first time. For this, we'll have two very full days of in-store programming, including a party on the evening of Friday May 15th, special guests and live podcast recordings, and much more – all you need to do is hit the RSVP button below and select the days you'd like to attend.

WHEN: Friday, May 15th & Saturday May 16th, from 11:00am to 5:00pm PST
WHERE: Topper Jewelers, 1294 Burlingame Ave.

 

So what new watches can we expect from First Look this year? You'll just have to wait until Watches & Wonders in April to see – watch this space! We'll be updating this page once the novelties are formally unveiled!